The Fox Broadcasting Company has recently announced its plans to purchase the rights to “20th Century Fox Flute Edition,” a popular YouTube video in which the well-known introductory Fox motif is performed on a recorder.
The decision comes about a week after Fox executives had been briefed by the company’s corporate marketing department. Fox’s market research team demonstrated that the broadcasting giant might be losing potential viewers in demographics who tend to favour programming like The Daily Show or The Colbert Report.
Fox market analysts believe the YouTube audience has eluded the broadcaster
The marketing team suggested that instead of attempting to tailor the content of existing programs like The O’Reilly Factor or Hannity to appeal to this demographic, that Fox acquire the rights to many relevant YouTube clips. These clips could then be routed back into Fox’s own YouTube channel, as well as be used in commercial breaks and as pre-roll for many of their TV programs.
“We hope that by using these clips young viewers will think, ‘Hey, you know those Fox guys can be funny too,’ which will in turn drive them to check out our other content,” says digital media analyst Zachary DeSantis.
While negotiations are underway in obtaining “20th Century Fox Flute Edition,” the team has also expressed interest in using other liberal-leaning YouTube content such as “911 Victim’s Son Owns Bill OReilly” and “Fox Attacks: Black America.”
